In the contemporary market it is more and more complex to target users we are interested in. Millions of messages and plenty of information are carried by the global web creating difficulties in communicating the services and products we would like to spread. Consumers are no longer acting as passive receivers of any messages sent to them, hence, the need to find new and effective communication forms. The Advergames, with a worldwide market value of over a billion dollars, represent a solid response to this unquestionable need of interactive communication. P.M. Studios, whose traditional core business is video games development, in this field is offering a wide range of solutions, from the simple flash game, to the downloadable or online 3D application, to the multi-user portal with serial video-games and online result lists.

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